In the USA
Esthetics and beauty trade shows in the USA 2027: dates, venues and how to prepare
In short
Which esthetics and beauty trade shows take place in the USA in 2027?
Eleven shows have 2027 dates on their organizers' websites. The year opens with Cosmoprof North America Miami on January 26–28 and Premiere Anaheim on February 7–8. Be+Well New York runs on March 7–9, America's Beauty Show on April 3–5 in Rosemont, Illinois, and the Medical Spa Show on April 15–18 in Las Vegas. Summer brings Premiere Orlando on June 5–7, Be+Well Las Vegas on June 12–14, Cosmoprof North America Las Vegas on July 13–15 and Be+Well Florida on August 15–16. Premiere San Antonio follows on August 29–30 and Premiere Columbus on September 12–13. The dates are given as they stood on the organizers' official websites on November 11, 2026: check them again before you book travel.
iPRO MINI: professional IPL device, specifications and configurations
This calendar gathers the US trade shows where a salon, spa or medical spa can see professional equipment in person. It also lists two medical congresses, so that they are not confused with the trade shows. Dates and venues are given as they stood on the organizers' official websites on the day of the check, November 11, 2026.
2027 calendar: trade shows for beauty professionals
| Show | Dates | City and venue | Good to know |
|---|---|---|---|
| Cosmoprof North America Miami | January 26–28, 2027, Tuesday to Thursday | Miami, Florida. Miami Beach Convention Center | A business-to-business show. The organizer describes Cosmoprof North America as the leading B2B beauty exhibition in the Americas |
| Premiere Anaheim | February 7–8, 2027, Sunday and Monday | Anaheim, California. Anaheim Convention Center | The organizer addresses the Premiere shows to licensed beauty professionals, students and educators |
| Be+Well New York | March 7–9, 2027, Sunday to Tuesday | New York. Javits Convention Center | The show known as IECSC: the organizer's site says that IECSC is now Be+Well |
| America's Beauty Show | April 3–5, 2027, Saturday to Monday | Rosemont, Illinois. Donald E. Stephens Convention Center | The organizer invites thousands of beauty professionals |
| Medical Spa Show | April 15–18, 2027, Thursday to Sunday | Las Vegas, Nevada. Wynn Las Vegas | Presented by the American Med Spa Association (AmSpa). For medical spa owners, providers, medical directors and their teams, according to the organizer |
| Premiere Orlando | June 5–7, 2027, Saturday to Monday | Orlando, Florida. Orange County Convention Center | Three days: one day longer than the other Premiere shows of 2027 |
| Be+Well Las Vegas | June 12–14, 2027, Saturday to Monday | Las Vegas, Nevada. Las Vegas Convention Center | Check the date. On November 11, 2026 it stood on iecsc.com, while the show's own new site still listed the 2026 edition |
| Cosmoprof North America Las Vegas | July 13–15, 2027, Tuesday to Thursday | Las Vegas, Nevada. Mandalay Bay Convention Center | The summer edition of the same business-to-business show |
| Be+Well Florida | August 15–16, 2027, Sunday and Monday | Miami Beach, Florida. Miami Beach Convention Center | The organizer announces a new location: the 2026 edition was listed in Fort Lauderdale |
| Premiere San Antonio | August 29–30, 2027, Sunday and Monday | San Antonio, Texas. Henry B. González Convention Center | Presented by SalonCentric, according to the organizer |
| Premiere Columbus | September 12–13, 2027, Sunday and Monday | Columbus, Ohio. Greater Columbus Convention Center | The last Premiere show of the 2027 calendar |
For Face & Body we could not confirm 2027 dates on November 11, 2026: the organizer's site did not name the next edition. Vegas Cosmetic Surgery & Aesthetic Dermatology announced a 2027 edition together with Medspa Pro, but had not published dates. Check both directly with the organizers.
Medical congresses
Medical congresses are not trade shows for salon professionals: the program is scientific, and the organizer sets the conditions for attendance. We list two of them so that they are not confused with the trade shows. If you run a salon or spa, check the conditions before you travel.
| Congress | Dates | City and venue | Good to know |
|---|---|---|---|
| AAD Annual Meeting (American Academy of Dermatology) | March 19–23, 2027, Friday to Tuesday | San Francisco, California. Check the venue on the organizer's website | Annual meeting of a dermatology association. The organizer announces that registration opens on November 18, 2026 |
| ASLMS Annual Conference (American Society for Laser Medicine and Surgery) | April 15–18, 2027, Thursday to Sunday | Dallas, Texas. Hilton Anatole | The exhibits are announced for April 15–17. The dates overlap with the Medical Spa Show in Las Vegas |
How to prepare for a visit
- Check dates and opening hours on the official website. Do it before you book travel and a hotel: the program can change.
- Check the conditions for attendance. Registration, tickets and who is admitted are set out on each organizer's website.
- Choose the booths in advance. The exhibitor list is on the show's website: this calendar lists events, not exhibitors.
- Write your questions down in advance. The same questions to every seller make the answers comparable.
- Take the documents with you. Compare the data sheet, the warranty terms and the written offer calmly after the show.
What to ask at the booth of a hair removal device
Time at a booth is short, and a demonstration lasts only a few minutes. Six questions help to compare the offers of different sellers.
- Which technology and which wavelengths. How to read the answer is explained in the guide to choosing a professional IPL machine for a salon.
- Who the manufacturer is and who is selling. The manufacturer itself, an official representative or a dealer. The seven questions on this are in the article How to check a hair removal device seller.
- How many pulses the handpiece lasts and where it is replaced.
- Who gives the warranty and what it covers.
- Where the service center is and how a repair works.
- Who trains the specialist and which document is issued on completion.
The same questions to every seller: only then can the answers be compared.
The full list of criteria is in the article How to choose a hair removal device for a salon.
Sources
Dates and venues come from the organizers' official websites, read on November 11, 2026.
- Cosmoprof North America: Miami and Las Vegas
- Premiere Shows: Anaheim, Orlando, San Antonio and Columbus
- IECSC, now Be+Well: New York and Las Vegas
- Be+Well Florida
- America's Beauty Show
- Medical Spa Show
- American Academy of Dermatology: 2027 Annual Meeting
- ASLMS Annual Conference
Questions and answers
When is Cosmoprof North America in 2027?
The organizer lists two editions. Miami: January 26–28, 2027 at the Miami Beach Convention Center. Las Vegas: July 13–15, 2027 at the Mandalay Bay Convention Center.
What happened to IECSC?
The organizer's site says that IECSC is now Be+Well. For 2027 it lists Be+Well New York on March 7–9 at the Javits Convention Center and Be+Well Las Vegas on June 12–14 at the Las Vegas Convention Center. Be+Well Florida is announced for August 15–16 at the Miami Beach Convention Center.
When are the Premiere shows in 2027?
Premiere Anaheim on February 7–8, Premiere Orlando on June 5–7, Premiere San Antonio on August 29–30 and Premiere Columbus on September 12–13, according to the organizer's site.
When is the Medical Spa Show 2027?
On April 15–18, 2027 at Wynn Las Vegas. The show is presented by the American Med Spa Association (AmSpa).
Can salon professionals attend a medical congress?
The AAD Annual Meeting and the ASLMS Annual Conference are scientific meetings of medical societies. The organizer sets the conditions for attendance: check them on the congress website.
What should you ask a device seller at a show?
Technology and wavelengths, manufacturer and seller, handpiece life in pulses, warranty, service center and training. Ask for written answers and compare them after the show.
Can show dates change?
Yes. Dates, opening hours and venues are set by the organizers. This calendar reflects the official websites as they stood on November 11, 2026: check the show's website before you book.
This article is for information only. Dates, venues and conditions for attendance are set by the organizers and can change: check them on the official websites before you plan a trip. Innovatione is not the organizer of the events mentioned. Checked on November 11, 2026.
