In the salon
Hair removal packages and price list: how salons build them
In short
How does a salon build a hair removal price list and packages?
From time and the course, not from a competitor’s prices alone. Start with the time each area takes: according to Innovatione, with IPLASER the face takes 5 minutes, the underarms 5–10, the bikini 20–25, the lower legs 30 and full legs 40–50. Then work out what one hour of the room costs: the specialist, the premises, and the device with its handpiece life. Time multiplied by the cost of an hour is the floor below which a session loses money. On top of it, build three layers. A price per area for one session. A course package, because the result needs a course: 6–8 treatments on dark hair and 8–10 on light hair, at intervals of 6–8 weeks. And combinations of areas in one visit, such as bikini and underarms, which are common in salon price lists. Describe a package as a number of sessions, not as a promised result. The prices themselves depend on the local market. Innovatione replies to a request with a payback estimate for your price list.
Start from time, not from a competitor’s prices
A price list copied from a competitor ignores your own costs. The base is the time each area takes, because the room’s costs are paid by the hour.
| Area | Treatment time |
|---|---|
| Face | 5 min |
| Underarms | 5–10 min |
| Bikini | 20–25 min |
| Lower legs | 30 min |
| Full legs | 40–50 min |
Add time for the consultation, preparation and cleaning between clients. Then work out what one hour of the room costs you. The time of each area multiplied by this cost is the floor below which a session loses money.
What goes into the cost of a session?
- The specialist’s time, including the consultation and preparation.
- The premises: what the room costs per hour.
- The device: its price spread over the years of use, and the handpiece, which is replaced when its life of pulses is used up. On iPRO MINI, the handpiece life is 1,000,000 pulses.
- Consumables. Without gel, there is no gel to buy for every client.
- Downtime: days when the device does not work cost revenue, so service matters.
How to count these lines is explained in the articles on cost of ownership and emitter lifetime.
Three layers of a price list
| Layer | What it is | Why |
|---|---|---|
| Price per area | One session on one area | The entry point and the basis for everything else |
| Course package | A number of sessions on one area, paid in advance | The result needs a course, and the client commits to it |
| Combination | Several areas in one visit | Fewer visits for the client, a fuller slot for the salon |
Common combinations in salon price lists are bikini and underarms, bikini and underarms with the lower legs, and bikini and underarms with full legs. By the figures above, they take about 25–35, 55–65 and 65–85 minutes of treatment time.
How many sessions should a package include?
A package follows the protocol. According to Innovatione, a lasting effect with IPLASER takes 6–8 treatments on dark hair and 8–10 on light hair, at intervals of 6–8 weeks. So a package for light hair needs more sessions than one for dark hair, and the specialist assesses the hair before the package is sold.
| Hair | Treatments | Interval |
|---|---|---|
| Dark | 6–8 | 6–8 weeks |
| Light | 8–10 | 6–8 weeks |
Agree in advance what happens after the package: maintenance sessions if some hair grows back later, at the price per area or as a smaller package. More in the article on sessions and intervals.
What not to promise
- Do not sell a package as hair removal forever. The honest wording is a long-lasting reduction of hair growth.
- Do not promise a number of sessions to a client with grey or white hair: light-based methods have little to work with.
- Do not sell a package before the consultation: contraindications, skin type and hair colour come first.
- Rules on prepaid packages and refunds differ between countries. Check the rules where you work.
The first visit
The consultation can be a separate line in the price list or part of the first session. Where the protocol requires a test flash, it is done before the course starts. What happens at the first visit is described in the article before the first session.
How to build the price list, step by step
- List the areas you will sell and the time each takes.
- Work out the cost of one hour of the room and the floor price of each area.
- Look at local prices, and set your price per area above the floor.
- Build course packages from the protocol, separately for dark and light hair where needed.
- Add two or three combinations of areas that clients often book together.
- Review the price list after the first months, with real times and real bookings.
How the price list fits into a business plan is covered in the article on opening a hair removal studio.
Questions and answers
How do salons price hair removal?
From the time each area takes and the cost of an hour in the room, then against local prices. A price per area, course packages and combinations of areas are the usual layers.
How many sessions should a hair removal package include?
As many as the protocol plans. According to Innovatione, 6–8 treatments on dark hair and 8–10 on light hair, at intervals of 6–8 weeks.
Which areas are usually combined?
Common combinations in salon price lists are bikini and underarms, with the lower legs added, or with full legs added.
How much can a salon charge for hair removal?
It depends on the local market and on your costs. Work out the floor price from time and the cost of an hour, and set the price above it.
Can Innovatione help with the numbers?
Yes. Send a request: Innovatione replies with an invoice for the configuration you need and a payback estimate for your price list.
This material describes a general method and is for reference only. Prices depend on the local market and on the salon’s costs. Checked on 11 November 2026.
